Eliminate Data Silos & Duplication Across Your System Today
Revolutionize your Data Management and Unlock a Single Source of Truth with Emixa's MDM solutions.
Get control of your master data with Master Data Management
Reliable data is the foundation of every well-functioning organisation. When information is scattered across different systems, inconsistent or poor in quality, this leads to incorrect insights and missed opportunities. Master Data Management ensures you can trust the data you work with. In doing so, you create a solid data foundation that strengthens your operations and enables better decision-making.
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The importance of accurate master data
In today’s business landscape, different systems often hold the same master data in different versions. This leads to inconsistencies with major consequences. Incorrect master data can spread to other systems and cause issues such as wrong orders and duplicate customer records. Fixing these errors consumes significant time and resources and frustrates both employees and customers.
MDM delivers substantial benefits. Organisations that prioritise customer-focused MDM are 46% more satisfied with the usability of their data system and are 2.3 times more likely to keep 95% of their data complete. They also make 89% more use of unstructured social data, resulting in better customer insight and more effective marketing.
MDM is also associated with an 81% higher likelihood of faster access to vital information and a 2.8 times higher chance of retaining more than 90% of the customer base. In short, clean master data is essential to prevent errors, increase customer satisfaction and enable organisations to operate more efficiently.
Why data management matters
Master data is the core information your entire organisation relies on. These are the central records reused across multiple systems, such as customer data, product information, supplier details and organisational structures. This foundational data underpins almost everything you do, from sales and marketing to operations and finance.
Without proper data management, fragmentation appears quickly. When the same information is stored differently across systems, the risk of errors grows exponentially. Incorrect master data leads to wrong orders, inaccurate invoices, duplicate records and inefficiencies that propagate throughout your business.
MDM provides a solid basis to address this. It ensures your master data is managed centrally, remains consistent and becomes quicker to access. This not only prevents errors but also makes your organisation more agile and compliant.
A central foundation for reliable data
A Master Data Hub is the central source where all your master data is managed and from which it is distributed to every system in your organisation. It enables you to work with a single trusted version of your core data, instead of each department using its own variant. This creates consistency, improves collaboration and provides a hub that grows with your organisation. Your team always works with the same information, which speeds up processes and strengthens decision-making.
To unlock the full potential of a Master Data Hub, strong data governance is essential. This means clear ownership, data standards that everyone adheres to and continuous monitoring of data quality. Together, these elements ensure you have a golden record: one consistent version of your core data that the entire organisation uses as its foundation. It gives your organisation the control and reliability needed to make better, faster, data-driven decisions.
The right MDM for your business
Choosing the right Master Data Management solution starts with clear criteria. You need to consider how well the tool integrates with your existing systems, how intuitive it is for your data managers to use and whether it supports the governance structure you require. A strong data strategy forms the foundation; without clarity on your direction, you risk making the wrong choice.
An effective MDM solution therefore builds on iPaaS (Integration Platform as a Service), a cloud platform that connects applications, data and systems seamlessly. This not only makes MDM easier to implement, but also scalable and flexible.
At Emixa, Boomi is used as the iPaaS platform of choice. Boomi significantly simplifies MDM through seamless integration with your existing systems, real-time data consistency across all your applications and robust governance support. In this way, you can develop a solid, scalable MDM solution together that aligns with your business needs.
Sibbing improves relationship management and data integration with new iPaaS solutions
In the digital age, integrated data that is consistently accessible across all systems is essential. For Sibbing, a financial advisory firm for paramedical professionals, managing customer relationships across multiple platforms had become a major bottleneck. Together with Emixa, Sibbing implemented a modern iPaaS solution based on Boomi technology to address this challenge.
FAQ's
What is Master Data Management (MDM) and why is it so important?
Master Data Management (MDM) is the process of centrally managing your organisation’s most critical data such as customer, product, supplier, and asset information. It ensures your business works with accurate, consistent, and reliable data across all systems. MDM is essential because it forms the foundation for operational excellence, reduces costly data errors, and enables confident, data-driven decision-making.
How can MDM help solve problems with contaminated master data?
MDM identifies, cleans, and harmonises inconsistent or duplicated data. It automatically aligns records across systems, prevents fragmentation, and ensures that everyone works with the same version of truth. This not only saves time and prevents rework but also boosts efficiency and customer satisfaction through cleaner, more reliable information.
What are the benefits of effective MDM use for organisations?
With effective Master Data Management, organisations gain clear and reliable data they can actually trust. It makes working with data easier and more intuitive, ensures information is complete and consistent across the business, and gives teams faster access to the insights they need. On top of that, it helps build stronger customer relationships that lead to higher satisfaction and better retention.
How can Emixa help improve the quality of master data?
Emixa helps organisations take control of their data by matching, cleaning, and enriching master records, ensuring consistency across connected systems. Using Boomi as its iPaaS platform, Emixa delivers seamless integration, real-time synchronisation, and robust governance support creating a scalable MDM solution that fits your specific business needs.
Are any statistics available that show why companies should take MDM seriously?
Customer-oriented MDM: 89% more frequent unstructured data, 46% satisfaction with data systems, 2.3x more complete data, 81% faster access, 2.8 times customer retention.
These outcomes highlight the measurable impact of MDM on efficiency, insight, and customer value.
Ready to take control of your Master Data?
What is Master Data Management (MDM) and why is it so important?
Master Data Management (MDM) is the process of centrally managing your organisation’s most critical data such as customer, product, supplier, and asset information. It ensures your business works with accurate, consistent, and reliable data across all systems. MDM is essential because it forms the foundation for operational excellence, reduces costly data errors, and enables confident, data-driven decision-making.
How can MDM help solve problems with contaminated master data?
MDM identifies, cleans, and harmonises inconsistent or duplicated data. It automatically aligns records across systems, prevents fragmentation, and ensures that everyone works with the same version of truth. This not only saves time and prevents rework but also boosts efficiency and customer satisfaction through cleaner, more reliable information.
What are the benefits of effective MDM use for organisations?
With effective Master Data Management, organisations gain clear and reliable data they can actually trust. It makes working with data easier and more intuitive, ensures information is complete and consistent across the business, and gives teams faster access to the insights they need. On top of that, it helps build stronger customer relationships that lead to higher satisfaction and better retention.
How can Emixa help improve the quality of master data?
Emixa helps organisations take control of their data by matching, cleaning, and enriching master records, ensuring consistency across connected systems. Using Boomi as its iPaaS platform, Emixa delivers seamless integration, real-time synchronisation, and robust governance support creating a scalable MDM solution that fits your specific business needs.
Are any statistics available that show why companies should take MDM seriously?
Customer-oriented MDM: 89% more frequent unstructured data, 46% satisfaction with data systems, 2.3x more complete data, 81% faster access, 2.8 times customer retention.
These outcomes highlight the measurable impact of MDM on efficiency, insight, and customer value.