News & Blogs
Stay updated with the latest news, insights, and expert blogs from Emixa. Explore industry trends, digital innovations, and company updates all in one place.
Welkoop’s Story: A Complete Digital Transformation
Welkoop, an award-winning retailer for pets and outdoor living, has experienced rapid growth in recent years. The 50+ year-old company has invested heavily in creating a modern customer journey. We spoke with IT Director Tim Holweg and Emixa’s Bart van Boven about this impressive digital transformation. What happened behind the scenes to make this possible? And where does Welkoop stand today?
Intergamma: how a flexible and smart delivery proposition keeps customers happy
5 Reasons Why Virtual Fitting Rooms Haven't Broken Through in Retail
In the realm of augmented and virtual reality, a revolution is unfolding, set to transform customer experiences, product sales, and cost efficiency in retail. Brands like Charlie Temple showcase this potential with their virtual fitting room, enabling customers to try on glasses at home while offering high-quality eyewear at competitive prices. Similarly, MAC Cosmetics’ virtual lipstick trials and IKEA’s AR-enabled furniture visualisation signal a new era in shopping.
From Returns to Retention: Understand the Shift in Consumer Behavior
Since the start of online shopping, returns have been a significant concern for many retailers. A return incurs numerous additional costs: extra handling, not all products are eligible for resell, an increased burden on customer service, and sometimes a less positive customer experience. And because returns also contribute to additional CO2 emissions, the focus on bringing down returns has been intensified.
Omnichannel Retail: Connecting Online and In-Store Success
For a large omnichannel retailer within The Netherlands the Commerce & Logistics team provided several interim roles such as a Program Manager (multiple projects), Test Coordinator and a Product Owner (E-Commerce). Together with the client we worked, and gave advice, on Omnichannel topics including implementing the return strategy for webshop bought products, implementing a loyalty programme, testing multipe delivery proposition (frontend and backend) and E-Commerce improvements.