HBM Machines is a supplier of machines, hand tools and technical accessories. The company focuses on a wide range of professional fields and applications. Think of metalworking, woodworking, sheet metalworking, garage equipment and automotive articles, for example. Many items are also under their own brand. "Truly everything for your workplace" is therefore HBM's slogan.
The company was founded in 1972 by Herman Buitelaar Sr. and has undergone steady growth since those early days. As of 2022, HBM Machines has a 1,400 square meter showroom and multiple warehouses covering a total area of 40,000 square meters. In 2006, HBM Machines also opened its own web shop, while the dealer network now consists of a large number of European partners. Reflecting a sincere push for international growth, the company also has a Belgian, German and French site. HBM Machines' strategy and goals revolve around three key pillars: international expansion, expanding the product range, and strengthening marketing efforts.
Due to the strong growth in recent years, HBM Machines' IT systems gradually outgrew themselves. To achieve an automated digital workflow that can handle the current volumes of thousands of orders per day, HBM Machines built a new interface layer based on Boomi together with Emixa.