Emixa and WSR continue technical partnership for BTCC 2024

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The partnership leverages Emixa's expertise in Siemens Digital Industries Software to enhance 16-time British Touring Car Championship winners WSR's competitiveness in the series.


Emixa, a leading European partner of Siemens software solutions, is thrilled to announce the extension of its technical partnership with WSR into the 2024 British Touring Car Championship (BTCC) season. This collaboration emphasizes Emixa's pivotal role in WSR's design and manufacturing processes, enhancing the performance of their touring cars with innovative digital technologies.

Emixa is one of the top Siemens Digital Industries Software Partners globally and leads Europe in its sector. With over 25 years of experience in the automotive industry, Emixa has a robust team of 530 professionals across the UK, BeNeLux, and Germany. Specializing in Product Lifecycle Management (PLM) services, Emixa delivers unparalleled solutions to companies that design and manufacture, enhancing their competitive edge in a rapidly evolving market.

The collaboration between Emixa and WSR has been instrumental in the development and success of WSR's touring cars. This partnership, which began with the development of the BMW 125i M Sport race car, continues to evolve, showcasing the integration of advanced digital solutions in automotive design and manufacturing. 

Innovative Manufacturing Avenues

Utilizing Siemens NX 12, Emixa has enabled WSR to explore innovative manufacturing avenues. Notably, Emixa's design experts have skillfully employed NX's capabilities to adapt arch panels quickly and efficiently for the new 2024 BMW bumper, providing WSR with the tools to continue their success in the upcoming season.

The partnership between Emixa and WSR shows the significant advantages of integrating digitalization technologies in automotive design and manufacturing. Emixa's proven success in enhancing the processes of automotive companies makes them an ideal partner for WSR, contributing to the team's achievements in the BTCC.


Mark Parry, Managing Director, Emixa said: "Our 10+ year technical partnership with WSR is a testament to our commitment to excellence in design and manufacturing. By providing access to the Siemens PLM software suite, we’ve empowered WSR to craft the most advanced race car possible. Our collaboration ensures they leverage the full spectrum of CAD, CAM, CAE, and PLM capabilities, enabling precision engineering and unparalleled performance on the track. We're proud to support the 16-time BTCC champions in their pursuit of victory, driving digitalization forward together."

Dick Bennetts, Team Principal, WSR, said: “We’re very pleased to extend our partnership with Emixa into the 2024 BTCC season. They’re the European leader in the UK for Siemens Digital Industries partners and their expertise has been vital in helping us find quick and efficient solutions to what could have been a few tricky design challenges as we upgrade our BMW 3 Series racing cars for the coming season. Emixa have played an important role in many of our title successes for more than a decade and we hope to have many more successes together.”

About Emixa

Emixa is a global leader in Siemens Digital Industries Software solutions, specializing in PLM services for the automotive sector. With over 25 years of industry experience and a dedicated team of 530 professionals, Emixa is committed to driving digital transformation in manufacturing. Emixa offers its clients innovative, high-quality, full-service solutions in the field of Digital Transformation. Alongside design and manufacturing solutions, Emixa also provides rapid application development and ERP SAP capabilities. We are not just a vendor or a service provider, but rather a trusted partner and advisor.

About WSR

Founded by New Zealander Dick Bennetts in 1981, West Surrey Racing (WSR) are one of Europe’s most successful racing teams, having tasted success with World Champion drivers such as Ayrton Senna, Mika Hakkinen, Tom Kristensen, Nigel Mansell, Allan McNish and Andy Priaulx. After becoming the most successful team in the British Formula 3 Championship during the 1980s, WSR moved into the British Touring Car Championship and have continued their extraordinary run of success. As well as running race-winning factory BTCC programmes for Ford, Honda, MG and BMW, WSR have taken 16 outright championship titles, nine independents’ crowns and over 100 race victories. They are also race winners in the FIA World Touring Car Championship. Based in Sunbury-on-Thames, Surrey, WSR run Team BMW and Laser Tools Racing with MB Motorsport in the BTCC in 2024.