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ONVZ’s Digital Transformation: Modernizing the Customer Journey with Mendix

ONVZ, a premium health insurer in the Netherlands serving over 420,000 individuals, faced significant challenges competing on customer experience in a market dominated by larger players. Legacy systems and reliance on third-party developers slowed their ability to innovate, putting them at a disadvantage in meeting customer expectations and regulatory requirements.

In 2022, with our strategic guidance, ONVZ began their transformation journey with the Mendix Low-Code platform. This partnership enabled them to modernise systems, significantly reduce time-to-market, and enhance overall customer experience.

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Business Challanges

ONVZ’s ability to compete was slowed by outdated legacy systems, built on .NET, C#, and Sitecore CMS, which created bottlenecks and risked causing issues with any system modifications. The absence of documentation and an unstructured architecture further complicated matters, making it difficult for ONVZ's lean IT team to understand dependencies and streamline development. This lack of visibility limited their ability to innovate and slowed their response to market demands.

The frequent need for updates changes and evolving customer expectations stretched their development capabilities. The existing process were too slow to keep pace, threatening customer satisfaction and regulatory compliance. These challenges highlighted the need for a more agile and efficient development approach to maintain their competitive edge.

Keys to success

ONVZ addressed these challenges through several strategic initiatives. They selected the Mendix Low-Code platform after careful evaluation, recognizing its ability to support multi-disciplinary teams, streamline development, and meet strict regulatory requirements. This platform enabled ONVZ to rapidly modernize their customer and broker touchpoints.

With deep expertise in Mendix, Emixa accelerated ONVZ’s development goals, achieving early success. ONVZ also implemented a change management strategy that emphasized a clear transition plan and encouraged active participation across all teams. By building collaboration between marketing, UX design and IT, ONVZ effectively integrated the new platform and methodologies, positioning themselves for sustainable and growth and innovation.

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Results

In the time it would have taken to develop just one portal using traditional methods, ONVZ launched five critical applications, including a new B2B broker portal, a customer onboarding portal, and the MyEnvironment app. These developments significantly improved both customer and broker experiences. Features like digital invoice declarations and streamlined payment processes, developed in direct response to customer feedback, led to a markedly improved user experience, with the MyEnvironment app achieving a 98-99%acceptance rate in its first week of launch.

By adopting Mendix, ONVZ drastically reduced their time to market, staying ahead of regulatory changes and customer demands, gaining a competitive edge in the fast-paced insurance market.

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This offers a lot of cost avoidance for us, but also makes the customer journey much more fluid

Age-Pieter Kamermans | Commercial Director
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