- Ongoing time-to-market pressures
- Consumer mandate for more environmentally friendly cars
- Global customer base and supplier network
Keys to Success
- Re-use of validated design data and concepts
- Virtual validation replaces all but one physical prototype
- Single source of vehicle data
- Development cycle reduced from 20 months to 10.5 months
- Design changes reduced by 60 percent to 90 percent
- Better-than-expected ROI
From Nissan's standpoint, the global automotive industry is currently immersed in "one of the greatest engineering competitions in history." As articulated by Carlos Ghosn, Nissan's CEO and president, on the company's website, this race towards achieving environmentally sustainable mobility is poised to revolutionize nearly every facet of the car in the years to come, distinguishing the industry leaders from the rest.
To secure its position as one of the leaders, Nissan is building on the success of a program initiated by Ghosn in 2001. Termed V-3P (Value Up for Product, Process, and Program Innovation), this comprehensive plan strategically positions the company to confront the formidable challenges facing the auto industry. In addition to the imperative of developing more environmentally friendly vehicles, these challenges encompass ongoing time-to-market pressures, global markets, and global supply chains.
At the core of the V-3P program lies the utilization of product lifecycle management technology from Siemens PLM Software. Specifically, the company leverages I-deas™ and NX™ digital product development software, in conjunction with Teamcenter® digital lifecycle management software. Keigo Fukushi, the general manager and V-3P program director at Nissan, underscores the pivotal role of Siemens PLM software as the primary solution driving the V-3P innovation process. Ideas and NX constitute the foundational design system, while Teamcenter effectively governs and manages all critical data.
Keys to Success
The V-3P program has yielded remarkable success, reducing Nissan's vehicle development cycle from 20 to just 10.5 months. Quality improvements were significant, with design changes decreasing by 60% to 90%, depending on complexity.
Post-release problems were also reduced by an impressive 80%. Moreover, the program exceeded the expected return on investment. In a fiercely competitive automotive landscape, Nissan's V-3P program, supported by Siemens PLM technology, has streamlined development, upheld quality, and accelerated technology adoption, positioning it for future success.