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How BTT Uses Generative AI to Improve Customer Service

BTT Multimodal Container Solutions is a company that provides logistical solutions for containers. Taking care of transport from and to the ports of Antwerp and Rotterdam. Its customer service receives a lot of questions from clients about the status of containers.  The information is there, but it's hidden in databases. Can we make life easier for customer service employees? Yes we can! 
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Business Challenges

BTT Multimodal Container Solutions is a company that provides logistical solutions for containers. Taking care of transport from and to the ports of Antwerp and Rotterdam. Using its rail services and inland ports, the company ensures goods are transported in the most sustainable manner.
 
Its customer service receives hundreds of questions from clients about the status of containers. Where is the container now? How long before it reaches its next destination? Why is it late? The information is there, but it's hidden in a vast database. Can we make life easier for customer service employees? 

Keys to Success

In the weeks before the Hackathon, our team of consultants start preparing together with BTT. What is the business value of designing this solution? What is the quality of the data the model will be using? Who is joining our team to support them with insights and data during the Hackathon? 

During the 48-hour Hackathon, our team of consultants, data scientists, and developers get to work. Using their expertise in analytics, data modelling, and generative AI, they manage to build a prototype chat assistant. 

BTT Multimodal Container Solutions
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Results

The team managed to create a working chatbot called ChatBTT in 48 hours. It offers an intuitive way to search the database by simply chatting. Once the bot is fully operational, it will help service clients better. Also, BTT now has a good basis to further experiment with Generative AI to find more added value in its day-to-day business. 

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How BTT uses Generative AI to improve customer service

"At BTT we're very focused on IT, but we don't have much experience with AI yet. Now that we have this model, which gives us all these data ready-to-go, it's mind-blowing."

Leon Dingen - BTT

Leon Dingen

BTT Multimodal Container Services

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