How Aartsen Enhanced Employee Communication with Emixa's Custom Mobile App
Last edited on Jul, 01 2025 10:56:15 AM
Reading time: 6 minutes
Written by Minke van Dooremalen | Marketing Manager
Table of contents

In the fast-paced world of fresh produce logistics, seamless communication and efficient collaboration are vital. Aartsen, a renowned international importer of fruits and vegetables, recognized the need to modernize its internal communication channels. Partnering with Emixa, they developed 'Gateway'—a custom mobile application designed to unify and streamline employee interactions across multiple locations.
What challenges prompted Aartsen to seek a new communication solution?
Aartsen's operations span several locations, including Breda, Venlo, St.-Katelijne-Waver in Belgium, and Hong Kong. With such a dispersed workforce, the company faced challenges in maintaining consistent and efficient communication. Existing methods, primarily personal emails and newsletters, were fragmented and lacked integration, leading to inefficiencies and a less cohesive work environment.
Why did Aartsen choose Emixa for this project?
After an extensive selection process, Aartsen selected Emixa for their expertise in digital transformation and custom application development. Emixa's approach, which included a foundational 'Sprint 0' phase focusing on business analysis, user experience, technical design, and project management, ensured a tailored solution that aligned with Aartsen's specific needs.
What functionalities does the 'Gateway' app offer?
The 'Gateway' app, developed using the Mendix low-code platform, encompasses a wide range of features:
- News Articles: Company updates and announcements.
- Birthdays: Employee birthday notifications.
- Employee Directory: Access to contact information of colleagues.
- HRM Integration: Leave requests, balance checks, and group planning.
- Payroll Access: View pay slips and annual statements.
- Personal Information Management: Update and manage personal details.
- Leave Approval: Two-step approval process for leave requests.
- Overtime Tracking: Monitor and view overtime hours.
- ERP Integration: Connectivity with the Fresh ERP system.
- Departmental Planning: Start times and schedules for specific departments.
- Social Page: Platform for sharing messages among colleagues.
- Calling Functionality: Integrated communication tools.
- Push Notifications: Real-time alerts and updates.
- Active Directory Integration: Streamlined authentication processes.
How did the development process unfold?
The development journey was not without its challenges. Integrating existing systems and accommodating new requirements that emerged during the process required agility and adaptability. Emixa's agile project approach allowed for quick adjustments, ensuring that the final product met all of Aartsen's expectations. After resolving performance issues, the Minimum Viable Product (MVP) was launched in January, followed by the official release once all functionalities were confirmed to be fully operational.
What has been the impact of the 'Gateway' app on Aartsen's operations?
Since its implementation, the 'Gateway' app has received positive feedback from Aartsen employees. The centralized platform has simplified various processes, from accessing HR information to communicating with colleagues. The ease of use and comprehensive features have enhanced overall efficiency and employee satisfaction.
Takeaway #1: Custom solutions address specific organizational needs.
Aartsen's collaboration with Emixa resulted in a tailored application that directly addressed their unique communication challenges.
Takeaway #2: Agile development accommodates evolving requirements.
Emixa's flexible approach allowed for the incorporation of new insights and requirements throughout the development process.
Takeaway #3: Integrated platforms enhance employee engagement and efficiency.
The 'Gateway' app's comprehensive features have streamlined operations and fostered a more connected workforce.
Is your organization facing communication challenges across multiple locations? How could a custom mobile application transform your internal collaboration?
Aartsen's journey with Emixa exemplifies the transformative power of custom digital solutions in enhancing internal communication and collaboration. By leveraging Emixa's expertise and the capabilities of the Mendix platform, Aartsen successfully unified its workforce, streamlined operations, and set a new standard for employee engagement.
Ready to revolutionize your organization's communication? Explore Emixa's Implementation Services and discover how we can support your digital transformation journey.
Last edited on Jul, 01 2025 10:56:15 AM
Reading time: 6 minutes
Written by Minke van Dooremalen | Marketing Manager
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