About BAC
Briggs Automotive Company (BAC) is a British manufacturer of high-performance, track-focused automobiles. Founded and led by CEO Ian Briggs, BAC has established itself as one of the most respected names in the specialist supercar segment, producing vehicles that sit at the very intersection of motorsport engineering and road-legal performance.
BAC's flagship product is the Mono, a single-seater supercar engineered to deliver an uncompromising, driver-focused experience. Renowned for its exceptional power-to-weight ratio and aerodynamic precision, the Mono represents the pinnacle of what a small, agile engineering team can achieve when given the freedom to push boundaries without compromise.
Despite its compact size, BAC's engineering team operates with the ambition and technical rigour of a much larger organisation, continuously advancing the Mono's design and developing next-generation vehicles that raise the bar for high-performance motoring.
Business Challenges
As BAC's engineering ambitions grew in scale and sophistication, the limitations of their existing CAD environment became increasingly apparent. The team had been working within an another design platform, but as the complexity of the Mono's design and assemblies evolved, the software struggled to keep pace with their demands.
The key challenges BAC faced included:
- Hitting the ceiling of their previous CAD system as design complexity and assembly scale increased
- Insufficient tools for advanced workflows such as photorealistic rendering, electrical harness routing, and immersive visualisation
- A need for a platform that could scale alongside BAC's growth and product development roadmap
For Ian Briggs and his team, the decision to change CAD platforms was not taken lightly. It represented a strategic investment in the future of the company, and choosing both the right technology and the right partner was critical.
Introducing Designcenter NX
After evaluating their options, BAC made the move to Siemens Designcenter NX. As a world-class CAD, CAM, and CAE platform trusted across the most demanding engineering environments globally, NX offered BAC advanced capability, scalability, and depth of tooling that complex supercar design demands.
Siemens Designcenter NX gave BAC's engineering team the ability to tackle increasingly intricate designs and multi-component assemblies with greater precision. The platform's advanced toolset spans the full breadth of BAC's design requirements, from complex mechanical assemblies to photorealistic rendering for visualisation, electrical harness routing for increasingly sophisticated vehicle electronics, and NX Immersive Explorer for immersive design review.
Partnering with Emixa
Emixa's approach to the BAC engagement was defined by its responsiveness and its willingness to tailor support to the customer's specific context. Rather than delivering off-the-shelf training programmes, Emixa made multiple on-site visits to BAC's facility, delivering targeted training sessions focused on the precise areas most relevant to the team's work: complex assemblies, photorealistic rendering, electrical harness routing, and NX Immersive Explorer.
This on-site commitment was complemented by fast, reliable remote support, ensuring that whenever BAC's engineers encountered a challenge or had a question, expert help was quickly at hand. With a team of 20 design consultants covering every aspect of Siemens Designcenter NX, Emixa was able to bring the right expertise to every situation, regardless of the technical area involved.
Critically, Emixa demonstrated an ability to respond at short notice, a quality of particular value for a fast-moving engineering team operating on tight development timelines. The ability to book targeted, contextually relevant training sessions without lengthy lead times meant BAC could maintain momentum and address knowledge gaps as they arose, rather than waiting for scheduled programmes.
Results
Since making the transition to Siemens Designcenter NX with Emixa's support, BAC's engineering team has gained access to a significantly more powerful and capable design environmen.
The outcomes for BAC span both the technology and the partnership:
- Greater precision and efficiency across all aspects of vehicle design and assembly development
- Advanced capability unlocked across photorealistic rendering, electrical harness routing, and immersive design review via NX Immersive Explorer
- A scalable platform that can grow with BAC as the company develops the next generation of high-performance vehicles
- Rapid access to targeted, expert training through Emixa's on-site and remote support model
- A trusted long-term partner relationship that maximises return on CAD investment and adapts to BAC's evolving needs
We chose Emixa not just for the power of Siemens Designcenter NX, but for the quality of the partnership. They truly understand our ambitions and work alongside us to maximise the return on our investment. I have no hesitation in recommending Emixa to any engineering business that demands the very best in CAD technology and customer support.”
— Ian Briggs, CEO, Briggs Automotive Company (BAC)
Explore our Portfolio
Product Lifecycle Management
Our PLM practice powers industry innovation through design, simulation, manufacturing, and effective project management in the manufacturing industry.
Enterprise Resource Planning
Our ERP practice leverages SAP solutions to enhance efficiency, streamline supply chains, and improve resource management in the manufacturing industry.
Applications
Our specialist practice for the manufacturing industry creates tailored solutions to drive innovation and streamline operations using Mendix-based applications.
Integrations
Our specialist practice uses Boomi integrations to ensure smooth connectivity and data integration for improved operations in the manufacturing industry.
Data & Analytics
Expertise in Data Analytics tailors BI & AI strategy, data science, engineering, IoT platforms, ESG reporting, and financial analytics in the manufacturing industry.
Management Consulting
Management Consulting offers strategic guidance in the manufacturing industry, fostering digital transformation and operational improvement.
Product Lifecycle Management
Our PLM practice powers industry innovation through design, simulation, manufacturing, and effective project management in the manufacturing industry.
Enterprise Resource Planning
Our ERP practice leverages SAP solutions to enhance efficiency, streamline supply chains, and improve resource management in the manufacturing industry.
Applications
Our specialist practice for the manufacturing industry creates tailored solutions to drive innovation and streamline operations using Mendix-based applications.
Integrations
Our specialist practice uses Boomi integrations to ensure smooth connectivity and data integration for improved operations in the manufacturing industry.
