The Mr. Mallo group, a modest player in the sweets industry but a powerhouse in marshmallow production, has been leading the European market since 1907. With a focus on specialisation and innovation in marshmallow manufacturing, they produce approximately 14,000 tons of high-quality marshmallows annually. Operating from three facilities in Belgium and Spain, Mr. Mallo offers a variety of recipes and packaging options. These products reach both B2B and B2C clients in over 50 countries. Their success is enhanced by strategic investments and effective inventory management, achieved through advanced simulations.